CPC or CPM bettre?
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mikejohn
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HelenaJohn
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What is CPM/CPC/flat rate?
They are two metrics for how you pay for your advertising. CPM = Cost Per Milli (cost per thousand) which translates to the price you pay for 1,000 impressions on your advert. CPC = cost per click, so essentially you only pay when people click your advert. Flat rate is when you buy a space on a website for a set period, whatever the traffic levels or CTR (click through rate)
They are two metrics for how you pay for your advertising. CPM = Cost Per Milli (cost per thousand) which translates to the price you pay for 1,000 impressions on your advert. CPC = cost per click, so essentially you only pay when people click your advert. Flat rate is when you buy a space on a website for a set period, whatever the traffic levels or CTR (click through rate)
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lyle edward
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Click fraud is a virus which has spread for years in the online advertising industry. As advertising payment systems grew from per click to CPM or commissions, click fraud seemed to be on the low for a couple of years. Enter paid search network distribution and contextual advertising and the net world was introduced to a new form of click fraud from numerous sources.
Yahoo and Google both claim they are stopping click fraud in its path with technical security measures and prosecution. But when a search marketing company takes its campaigns beyond Yahoo, Google, MSN and Ask to companies like Lycos, Findwhat, Looksmart, Searchfeed and MyGeek; it is only natural for such marketers to worry about fraudulent clicks. Hence the formation of Click Fraud monitoring services like Who’s Clicking Who and Keyword Max.
Yahoo and Google both claim they are stopping click fraud in its path with technical security measures and prosecution. But when a search marketing company takes its campaigns beyond Yahoo, Google, MSN and Ask to companies like Lycos, Findwhat, Looksmart, Searchfeed and MyGeek; it is only natural for such marketers to worry about fraudulent clicks. Hence the formation of Click Fraud monitoring services like Who’s Clicking Who and Keyword Max.
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EdwardMcKell
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Re: CPC or CPM bettre?
itswillist wrote:Would you guys think that advertising on CPC or CPM is a better deal ?
In my point of view CPC is better and you can also relate it with PPC. You can adjust the price according to your pocket and have to pay when a visitor clicks your link.
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Anamika1
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Agree
Hello,amoona wrote:I think it depends on the quality of your traffic. If most of your traffics are targeted traffic from search engine, then CPC is better.
I am totally agree with your thoughts . If your website have no ood content then the visitor is not going to visit your site. and our main target is to increase the traffic and the CPC is better than the CPM.
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playtimecinema
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Answers4PC
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Answers4PC
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It all depends on how much traffic you recieve to be frank. For example, if you have a big forum with lots of traffic go with CPM as you will earn more. However, if you have a smaller site with a fixed amount of people use CPC as it is more useful.Would you guys think that advertising on CPC or CPM is a better deal ?
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