Yahoo or Google better for CPC?

[jaidip_ishir]

I heard from one of my webmaster friend that it is more profitable to run Ads on Overture than Adword if I am into selling some kind of products and not information...

He also told me that Google is rather an information portal, while Yahoo! is more business oriented. Commercial visitors know this, and therefore, I should decrease my Adword budget and proportionately increase budget on Overture.

I am in a fix... An advice will be great.

[vietnamimpressive]

from my point of view, adwords in google works much better. yahoo overture is good as well. consider yourself carefully since sometimes we cannot tell exactly 100% what is better between the two

[fabianjh]

Google has more tech savvy customers, so it will get better conversion rates.

[SteveGood]

Google ads better for CPC and generate quality traffic, customer engagement...

[mehtaharish]

Anyday Google is better as the audience rely mostly on google which will give you more traffic and reach.

[firstdigiadd]

Looking at the various features the platform has to offer, Yahoo Finance turns out to be a lot better than Google Finance. So the winner between Yahoo Finance and Google Finance is Yahoo Finance for CPC.

[ishanimehra]

In my opinion Google ads are the best, Because very rare people rum ads on yahoo as the yahoo user less and Google user are more, So for better reach and performance go with google ads.

[eviekline]

I think google ads are the best way to run your campaigns because majority of people know google.