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what is re marketing in ppc?

Remarketing (also know as retargeting) is simply a way for a provider to remind you of something you already want. For example, say I decide I want a pair of shoes from Nordstrom: I go on the Nordstrom site, find my shoes, admire them from afar, and quickly exit out of my search before I do something my wallet would hate me for. What happens next? Cookies placed on the Nordstrom website capture my ip address information and determine I have willingly expressed an interest in their product. Nordstrom then sends ads to my ip address related to what I searched for and entices me to buy the shoes I had the will power to previously ignore. The ads can simply provide a reminder or often times a small incentive (10% off, free shipping, etc.) that really seal the deal and ultimately result in a purchase.

Remarketing can help you reach people who have previously visited specific pages on your website as they visit other sites on the Google Display Network.

Remarketing is a tactic to make a list of user which have visit on your Ads and now you have chance to make a more updated ads and can show again that particular user.

Re marketing is a tool in PPC with the help of it we can reach up to viewers based on past conversation with potential consumers and one can do it with the help of re targeting campaign.

Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app.

Thankyou for sharing this useful information!