Pro-talk: "Industrial Marketing on the Internet"

[Torsten]

Concerning optimisation for search engines I found these lectures very useful:
http://www.pro-talk.com/seminar2005/

Can anyone validate the contents of the statements made during those lectures ?! Files of the lectures (pdfs + mp3) can be downloaded on that site.

[vincent@industrialwebpros]

Most clients i speak with are intially concerned with traffic to their site and getting better indexed results on Google. My biggest concern for them is a much bigger issue and that is measuring conversion and increase in sales from the Internet. It involves tracking the analytics and other components of their website in a way that most have never thought possible. I'm not saying it's simple but it is increasingly going to be more and more important for Industrial companies to view their website as a sales channel. Check out www.industrialwebpros.com in the next few weeks as we will be launching a forum dedicated to helping Industrial companies move into Web2.0

[vincent@industrialwebpros]

Most clients i speak with are intially concerned with traffic to their site and getting better indexed results on Google. My biggest concern for them is a much bigger issue and that is measuring conversion and increase in sales from the Internet. It involves tracking the analytics and other components of their website in a way that most have never thought possible. I'm not saying it's simple but it is increasingly going to be more and more important for Industrial companies to view their website as a sales channel. Check out www.industrialwebpros.com in the next few weeks as we will be launching a forum dedicated to helping Industrial companies move into Web2.0