Latent Semantic Indexing

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Latent Semantic Indexing

Google Corporation purchased Applied Semantics, creator of CIRCA, a software application which “understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval.” CIRCA is a mathematical formula for processing documents based on keyword themes.

Google has been implementing the LSI technology it bought into its ranking algorithm. It is this LSI factor that you must understand and deploy on your web sites. Other webmasters will be moving in this direction too!!
LSI

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