Why Search Engine Visibility Is Important...Find here

[mandy]

Search engines and directories are the main way Internet users discover web sites. Various resources confirm this statement, and the percentages generally range from 42 percent of Internet users to 86 percent.

A January 2001 study conducted by NPD Group, a research organization specializing in consumer purchasing and behavior, tested the impact of search engine listings and banner advertisements across a variety of web sites to determine which marketing medium was more effective. In each situation, search engine listings came out on top. They found consumers are five times more likely to purchase your products or services after finding a web site through a search engine rather than through a banner advertisement.

Jupiter Media Metrix, another Internet research firm, determined that 28 percent of consumers go to a search engine and type the product name as a search query when they are looking for a product to purchase online.

Search engines and directories average over 300 million searches per day. Therefore, regardless of whether the percentage value is as low as 28 percent or as high as 86 percent, millions of searches are performed every day. Properly preparing your web site for search engine visibility increases the probability that web searchers will visit your site.

Additionally, think about your own personal experience. Where do you go to search for information about a company or a product on the web? Where do you go to find a site whose web address you do not know or cannot remember? In these cases, you probably use a search engine or directory to find the information.

Web searchers are not random visitors. When searchers enter a series of words into a search engine query, they are actively searching out a specific product or service. Thus, the traffic your site receives from the search engines is already targeted. In other words, web searchers are self-qualified prospects for your business.

Of course, search engines are not the only way in which people discover web sites. People may find a web address in offline sources such as print, television, or radio. They might click a link to a web site in an email document or a banner advertisement. Word of mouth (referral marketing) also is a popular method of bringing visitors to sites. In addition, people locate sites by clicking links from one site to another, commonly known as surfing the web.

Because millions of people use the search engines and directories to discover web sites, maximizing your site's search engine visibility can be a powerful and cost-effective part of an online marketing plan. A properly performed search engine marketing campaign can provide a tremendous, long-term return on investment (ROI).

[guinanie]

that was a great tips mandy, Search Engine Visibility Is Important because as users to discover the site names, informative information, company products and services and any form of information.

[redblush]

Nice article coz it helps us understand deeper what's the importance of SE visibility.... Thanks for sharing it....

[aira]

Success on this field is based mostly on SE visibility and that's what SEO is all about 'coz once you achieve this, anything positive follows..

[ben_tambling]

Thanks! your visibility depends on your optimization... avoid getting frowned by SE's so that you will not get banned..

[cooluks]

Thanks! your visibility depends on your optimization... avoid getting frowned by SE's so that you will not get banned..

Agree, SE visibility depends on optimization.....

[MichelRobinson2]

Search engine visibility is important and optimization is the technique to increase the visibility.

[guinanie]

Not only optimization technique but the other technique to increase the visibility to the search engine. Search engine marketing (SEM) is a technique that we need to know such as pay per click, article marketing, social media, paid inclusion and website statistic.

Search engine visibility is important and optimization is the technique to increase the visibility.

[phoebe]

SE visibility is an important factors to build your site recognition online..people search the net to find company, product and some information and they believe that web sites that show up in the first top 10 of every SE are the most informative in that field. So if your site has no SE visibility, you will not be seen by the searcher...

[x3mario]

Search engine visibility is important and optimization is the technique to increase the visibility.

Yes, and proper site optimization will lead your site to be more visible.

[Ka-canor]

Search engine visibility is important and optimization is the technique to increase the visibility.

Yes, and proper site optimization will lead your site to be more visible.

Yup, x3mario proper optimization is the great way.

[zimhomepage]

This obviously true .If you are not visible then you have to do offline marketing which is quite expensive